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 Telemarketing is a kind of marketing activity of the company, connected with application of telecommunication technologies, together with use of control systems by electronic databases. Except for direct sales of the goods and services, telemarketing is applied to creation of the telephone service centers (call-centers), carrying out of interrogations among consumers and gathering of the information, for its subsequent processing and analysis.
Our agency can offer you a full spectrum of services on the organization and carrying out of any kind of telemarketing. Having addressed to us, you will relieve yourselves of necessity of the maintenance of the big number of telephone operators, presence of a separate telephone line and processing of acting phone calls.
Telemarketing can be used as the separate tool of marketing - for reception of a various sort of the information, or as additional means for support of an advertising campaign (more often to address post dispatch).
We can offer for you the following services:
- creation of a database,
- according to put forward by you of requirements to a target audience;
- attraction of new clients by a method of "cold" calls;
- presentation of your product means of telecommunication;
- realization of address calls to potential and already existing clients.
Besides the above-stated services, our agency can offer you:
- updating before the created databases of clients;
- carrying out of marketing interrogations for the attitude of consumers to your trade mark;
- carrying out of marketing interrogations for the attitude of consumers to the trade mark of the competitor;
- carrying out of any other marketing interrogations.
Telephone marketing, as well as other means Direct marketing, helps to make the advertising offer purposeful. Use of telephone marketing together with other means Direct marketing considerably raises efficiency of all Direct the marketing-project. The statistics shows, that at introduction in any direct marketing project of means of telemarketing, efficiency of this project increases, on the average, in 3-4 times.
What does telephone marketing allow?
To offer services on behalf of your company to your potential clients, and also at once to estimate a provisional level of interest in your offer and to give to the client the information on already become interested firms.
By telemarketing it is possible to finish the information on your new services up to your real, and also potential clients. To find out any information on the enterprises, that category which you interests.
At the organization of telemarketing the base of firms on which phone calls will be carried out is coordinated with the client, thus we can work as on the base given by the client, and on the base which is available our company.
Besides the exact script of conversation of the operator it is coordinated with the client. After the termination of rendering of services on telemarketing the report on the executed works is made.
Telephone marketing bears in itself some functionalities:
- Simple telephone marketing - is used for finding-out of the general information on the company and contact persons.
- complex telemarketing (the analysis of the market, sociological interrogations).
"Skill to communicate with people is the goods which can be bought the same as we buy tea or coffee, and for these goods I am ready to pay more than for something another ". D. Rockefeller. |
