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 The post sending of letters borrows one of the first places in direct marketing by efficiency of influence on a target audience. Direct post dispatch (Direct-mail, direct address dispatch or post advertising) can be applied to the decision of the diversified problems:
- for search of new clients;
- for contact to clients which are too far from you or are inaccessible;
- for creation of the whole stream of inquiries from your potential buyers to whom you can call to which you can send the manager on sales for carrying out of presentation, which can come to you and which you can direct to your dealers and sales representatives;
- for the prevention of the client of a call or visit of your manager on sales.
Here only some advantages of direct post dispatch:
- the low price;
- sharp selectivity of post dispatch (by preparation of post advertising it is possible to allocate a circle of the most probable consumers very precisely: advertising of medicines to send drugstores, fertilizers - to collective farms, products - to distributors, restaurants, supermarkets, accuracy of selection will repeatedly lower advertising charges);
- Absence of restrictions;
- confidentiality of post dispatch;
- exact observance of time of advertising influence;
- accuracy of calculation of end results;
- it is more than information (in advertising leaflets it is possible to specify the full inventory and services, their advantage and the price, in the newspaper this the expensive);
- Advertising is not lost among other advertisements.
Our advantages
- flexible tariffs;
- as much as possible short terms of the organization of projects;
- quality of service;
- interaction with the Customer;
- the full reporting;
- strictly observed confidentiality;
The most popular kinds of departures of post dispatch Direct Mail
- advertising and letters of recommendation;
- cards;
- leaflets;
- booklets;
- prospectuses;
- catalogues;
- price-lists;
- souvenir calendars and posters;
- cards;
- programs and questionnaires;
Dispatch includes departure of letters with information production. The prices for post services are more, than democratic. |
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